Make
Visual automation for complex workflows
AppAdvize Score
out of 10 · How we scoreShort answer
Make scores 8.8/10 in our review and is best for agencies building automations for clients and power users with complex workflows. The standout: Much cheaper than Zapier at scale. Watch out: Steeper learning curve than Zapier. There's a free plan to start with.
Reviewed by the AppAdvize editorial team · last verified March 2026
Overview
Make (formerly Integromat) is a visual automation platform that handles complex, multi-step workflows more affordably than Zapier. The visual canvas makes it easy to see exactly what your automations do. Popular with agencies running automations for clients.
Pricing
Free — Free (1,000 ops/month); Core from $9/month
Enterprise plans available on request
Pros & Cons
What we like
- ✓Much cheaper than Zapier at scale
- ✓Visual canvas makes complex flows easier to understand
- ✓Handles complex conditional logic well
- ✓Generous free tier
Watch out for
- ✕Steeper learning curve than Zapier
- ✕Fewer native integrations (though still 1,500+)
- ✕Error handling is less friendly for beginners
Best for
- Agencies building automations for clients
- Power users with complex workflows
Not ideal for
- Non-technical beginners (use Zapier instead)
Compare Make
Alternatives
Make FAQ
Is Make worth it?
Make scores 8.8/10 in our review and is a strong fit for agencies building automations for clients. Standout: Much cheaper than Zapier at scale. Main trade-off: Steeper learning curve than Zapier.
Is Make free?
Make is free to use — Free (1,000 ops/month); Core from $9/month.
What are the best Make alternatives?
Top Make alternatives are Zapier.
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AppAdvize Scores
Quick Facts
- Founded
- 2012
- Users
- 500k+ users
- Setup time
- ~45 min
- Complexity
- moderate
- Maturity
- established
Last verified: 2026-03-01