Metricool
Social media scheduling and analytics across every major platform
social mediaFree planSetup: simple
8.3
Visit Metricool →AppAdvize
Score / 10
Overview
Metricool is a social media management tool covering scheduling, analytics, competitor analysis, and ad account reporting across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Facebook, Pinterest, Twitch, and Google Business Profile. Its free plan is one of the most generous in the category — 1 brand, unlimited scheduled posts, and access to basic analytics. Metricool differentiates with its competitor benchmarking feature and built-in Google, Meta, and TikTok Ads reporting alongside organic social.
Pros & Cons
What we like
- ✓One of the most generous free plans in social media management
- ✓Covers organic social and paid ads (Google, Meta, TikTok) in one dashboard
- ✓Competitor analysis shows benchmarks against rival accounts
- ✓Best-in-class platform breadth — includes Twitch, Google Business Profile
Watch out for
- ✕Brand awareness lower than Buffer or Hootsuite among marketing teams
- ✕Reporting depth on paid plan still below Sprout Social
- ✕Multi-brand management requires paid plan
Best for
- Creators and small agencies wanting comprehensive social management at low cost
- Teams running both organic social and paid ads who want unified reporting
Not ideal for
- Enterprise teams needing deep social listening (Sprout Social or Hootsuite)
- Teams that only need simple scheduling (Buffer is cleaner for that)
Alternatives
AppAdvize Scores
Ease of Use8.5/10
Value for Money9/10
Support Quality8/10
Integrations8/10
Scalability8.5/10
Overall8.3/10
Pricing
✓Free plan available
Free — Free — 1 brand, unlimited scheduled posts, basic analytics
Quick Facts
- Founded
- 2016
- Users
- 1M+ users
- Setup time
- ~15 min
- Complexity
- simple
- Maturity
- growing
Last verified: 2026-03-01