SurveyMonkey
The original online survey platform — trusted globally
proposal quotingFree planSetup: simple
7.8
Visit SurveyMonkey →AppAdvize
Score / 10
Overview
SurveyMonkey is the most recognized survey platform globally, used for market research, employee feedback, customer satisfaction (NPS, CSAT), and academic research. The free plan allows unlimited surveys but caps responses at 10 per survey. Paid plans remove response limits and add advanced logic, reporting, custom branding, and data export. SurveyMonkey's brand recognition means respondents are more likely to trust and complete surveys from it versus lesser-known tools.
Pros & Cons
What we like
- ✓Most recognized survey brand — respondents trust it
- ✓Large template library for NPS, CSAT, employee surveys, and research
- ✓Team collaboration and shared survey library on paid plans
- ✓Advanced reporting with cross-tabulation and sentiment analysis
Watch out for
- ✕Free plan caps at 10 responses per survey — very limiting
- ✕Paid plans expensive relative to Tally or Typeform for most use cases
- ✕Basic form building use cases are better served by Tally (free and unlimited)
Best for
- Consultants conducting market research or customer satisfaction surveys where brand trust matters
- HR teams running employee engagement surveys
Not ideal for
- Simple intake forms and lead generation (use Tally — free unlimited responses)
- Teams on a budget who need unlimited responses (Tally is the better choice)
Alternatives
AppAdvize Scores
Ease of Use8.5/10
Value for Money7/10
Support Quality7.5/10
Integrations8/10
Scalability8.5/10
Overall7.8/10
Pricing
✓Free plan available
Free — Free — unlimited surveys, 10 responses per survey
Enterprise plans available
Quick Facts
- Founded
- 1999
- Users
- 20M+ active users
- Setup time
- ~15 min
- Complexity
- simple
- Maturity
- established
Last verified: 2026-03-01