ActiveCampaign
Marketing automation and CRM for growing businesses
email marketingFrom $15/moSetup: advanced
8.8
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Score / 10
Overview
ActiveCampaign is the most powerful email marketing automation platform in its price range. Deep segmentation, conditional logic, site tracking, and a full CRM. The go-to for agencies running marketing campaigns for clients and for businesses with complex customer journeys.
Pros & Cons
What we like
- ✓Best-in-class email automation at mid-market price
- ✓Powerful conditional logic and segmentation
- ✓Built-in CRM with pipeline
- ✓Strong deliverability
Watch out for
- ✕Steep learning curve
- ✕UI is complex
- ✕No free plan
Best for
- Agencies running email marketing for clients
- Businesses with complex customer journeys
Not ideal for
- Simple newsletter senders
- Beginners (use ConvertKit or Flodesk instead)
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AppAdvize Scores
Ease of Use7/10
Value for Money8.5/10
Support Quality8/10
Integrations9/10
Scalability9/10
Overall8.8/10
Pricing
From $15/mo — per month (up to 1,000 contacts)
Enterprise plans available
Quick Facts
- Founded
- 2003
- Users
- 150k+ customers
- Setup time
- ~150 min
- Complexity
- advanced
- Maturity
- established
Setup Playbook
Step-by-step guide to get ActiveCampaign running for your business.
Start the playbook →Last verified: 2026-03-01