HubSpot

CRM, marketing, sales, and service platform

crmFree planSetup: moderate

8.8

AppAdvize

Score / 10

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Overview

HubSpot is the leading inbound marketing and CRM platform. The free CRM is genuinely excellent and used by thousands of agencies. Paid hubs (Marketing, Sales, Service) are expensive but deeply integrated. The affiliate program pays 30% recurring for up to a year — one of the best in SaaS.

Pros & Cons

What we like

✓Free CRM is genuinely excellent
✓All-in-one if you buy hubs
✓Best integrations ecosystem in business software
✓Strong reporting and analytics
✓Huge knowledge base and community

Watch out for

✕Paid hubs become expensive fast
✕Marketing Hub pricing jumps sharply at 1k contacts
✕Can be overkill for solopreneurs

Best for

Agencies managing multiple client relationships
Teams with dedicated sales/marketing

Not ideal for

Solopreneurs who need simple invoicing (use FreshBooks)
Budget-constrained teams

Compare HubSpot

HubSpot vs ActiveCampaign→HubSpot vs Pipedrive→

Alternatives

Pipedrive

crm

8.2/10

ActiveCampaign

email marketing

8.8/10

AppAdvize Scores

Ease of Use8/10

Value for Money7/10

Support Quality8.5/10

Integrations9.5/10

Scalability9.5/10

Overall8.8/10

Pricing

✓Free plan available

Free — Free CRM forever; paid hubs from $20/month

Enterprise plans available

Full pricing details →

Quick Facts

Founded: 2006
Users: 200k+ customers
Setup time: ~120 min
Complexity: moderate
Maturity: established

Setup Playbook

Step-by-step guide to get HubSpot running for your business.

Start the playbook →

Last verified: 2026-03-01