The 6 best Brevo alternatives
Short answer
The best Brevo alternatives are Mailchimp, ActiveCampaign, ConvertKit. Mailchimp is our top pick — it scores 7.5/10 and is best for E-commerce businesses (deep Shopify integration). The right choice depends on your budget, team size, and which features matter most.
Why look for a Brevo alternative?
Brevo scores 8.2/10 in our review and works well for many teams — but it is not the right fit for everyone. The most common reasons readers look elsewhere:
- ✗Daily send limit on free plan (300/day) limits large campaigns
- ✗UI less polished than Mailchimp or ActiveCampaign
- ✗Creator-specific features lag behind beehiiv or ConvertKit
Brevo alternatives, ranked
Mailchimp
Top pickThe world's most popular email marketing platform
Mailchimp is the most widely used email marketing tool globally, known for its ease of use and large integration ecosystem. Best for businesses that want a familiar, beginner-friendly option — though competitors now outperform it on value and creator-specific features.
Strengths
- ✓Integrates with virtually everything
- ✓Beginner-friendly drag-and-drop editor
- ✓Large knowledge base and community
Best for
- →E-commerce businesses (deep Shopify integration)
- →Teams already in the Intuit ecosystem
ActiveCampaign
Marketing automation and CRM for growing businesses
ActiveCampaign is the most powerful email marketing automation platform in its price range. Deep segmentation, conditional logic, site tracking, and a full CRM. The go-to for agencies running marketing campaigns for clients and for businesses with complex customer journeys.
Strengths
- ✓Best-in-class email automation at mid-market price
- ✓Powerful conditional logic and segmentation
- ✓Built-in CRM with pipeline
Best for
- →Agencies running email marketing for clients
- →Businesses with complex customer journeys
ConvertKit
Email marketing built for creators
ConvertKit (now rebranding to Kit) is the most creator-focused email marketing platform. It excels at automations, segmentation, and selling digital products directly from email. The visual automation builder is powerful and beginner-friendly. ConvertKit has the deepest integration ecosystem for creators — connecting to Teachable, Gumroad, Shopify, and dozens of other creator tools.
Strengths
- ✓Excellent visual automation builder
- ✓Best integrations ecosystem for creators
- ✓Sell digital products and subscriptions natively
Best for
- →Creators with complex email automations
- →Anyone selling multiple digital products
- →Creators deeply integrated with other tools
Klaviyo
Email and SMS marketing built for e-commerce growth
Klaviyo is the e-commerce email and SMS marketing platform — the deepest Shopify, WooCommerce, and BigCommerce integration available. It pulls purchase history, browsing behavior, and cart abandonment data directly from your store to power precise segmentation and automated flows. Abandoned cart recovery, post-purchase sequences, and predictive analytics are its core strengths. Less relevant for pure creator or service businesses with no product catalog.
Strengths
- ✓Unmatched Shopify integration — pulls real-time store data
- ✓Powerful segmentation using purchase behavior and predictive analytics
- ✓Email + SMS in one platform with unified customer profiles
Best for
- →E-commerce brands using Shopify, WooCommerce, or BigCommerce
- →Agencies running email marketing for DTC clients
Omnisend
Email and SMS automation built for e-commerce
Omnisend is an email and SMS marketing platform purpose-built for e-commerce brands, competing directly with Klaviyo. It offers pre-built automation workflows for abandoned cart, welcome series, browse abandonment, and post-purchase sequences — with deep Shopify and WooCommerce integration. The free plan is generous at 500 emails per month with no contact limit, and includes SMS credits. Omnisend is generally considered easier to use than Klaviyo with competitive pricing at lower list sizes.
Strengths
- ✓Generous free plan — 500 emails and SMS credits with unlimited contacts
- ✓Easier to use than Klaviyo while offering similar e-commerce automation
- ✓Pre-built automation workflows for all major e-commerce scenarios
Best for
- →Small-to-mid e-commerce brands that find Klaviyo too complex or expensive
- →Shopify stores wanting email + SMS automation without a steep learning curve
Flodesk
Beautiful emails, flat-rate pricing
Flodesk is an email marketing tool focused entirely on design and simplicity. It offers the best-looking email templates in the industry and charges a flat monthly rate regardless of subscriber count — making it extremely attractive for growing lists.
Strengths
- ✓Flat rate — price never increases with list size
- ✓Best-designed email templates available
- ✓Very easy to use
Best for
- →Design-conscious creators and consultants
- →Anyone with a large or fast-growing list
Brevo vs. the alternatives
| Tool | Score | Starting price | Free plan | Ease of use |
|---|---|---|---|---|
| Brevo(current) | 8.2/10 | — | Yes | 8/10 |
| Mailchimp | 7.5/10 | — | Yes | 8.5/10 |
| ActiveCampaign | 8.8/10 | $15/mo | No | 7/10 |
| ConvertKit | 8.8/10 | — | Yes | 8/10 |
| Klaviyo | 8.7/10 | — | Yes | 7.5/10 |
| Omnisend | 8.3/10 | — | Yes | 8.5/10 |
| Flodesk | 7.8/10 | $38/mo | No | 9.5/10 |
Brevo alternatives — FAQ
What is the best Brevo alternative?
Mailchimp is our top-rated Brevo alternative, scoring 7.5/10. It is best for E-commerce businesses (deep Shopify integration).
Is there a free Brevo alternative?
Yes — Mailchimp, ConvertKit, Klaviyo, Omnisend offer a free plan you can use to evaluate the tool before paying.