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Constant Contact

Email marketing made easy for small businesses

email marketingSetup: simple
7.2

AppAdvize

Score / 10

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Overview

Constant Contact is one of the original email marketing platforms, built for small business owners who want ease of use over advanced features. It covers email campaigns, event marketing, surveys, and basic social media posting. Its onboarding, phone support, and educational resources are notably stronger than competitors — important for non-technical users. Compared to ConvertKit or ActiveCampaign, it lacks advanced automation. Compared to beehiiv, it lacks creator-specific tools. Its audience is primarily brick-and-mortar and service businesses.

Pros & Cons

What we like

  • Real phone support — rare in email marketing
  • Easiest onboarding in the category for non-technical users
  • Event registration and management built in
  • Strong educational resources and guidance for beginners

Watch out for

  • No free plan after trial
  • Automation and segmentation far behind ActiveCampaign or ConvertKit
  • Expensive relative to what you get compared to newer tools

Best for

  • Local service businesses and non-profits who need phone support
  • Non-technical users who value hand-holding over advanced features

Not ideal for

  • Creators wanting growth tools (beehiiv is far better)
  • Businesses needing advanced automation (ActiveCampaign)

Alternatives

AppAdvize Scores

Ease of Use8.5/10
Value for Money6.5/10
Support Quality9/10
Integrations7.5/10
Scalability7/10
Overall7.2/10

Pricing

Free — Paid plans — 60-day free trial (see constantcontact.com/pricing)

Full pricing details →

Quick Facts

Founded
1995
Users
600,000+ customers
Setup time
~30 min
Complexity
simple
Maturity
established

Last verified: 2026-03-01