Plausible

Privacy-first web analytics — no cookies, no consent banners

analyticsSetup: simple

8.5

AppAdvize Score

out of 10 · How we score

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Reviewed by the AppAdvize editorial team · last verified March 2026

Overview

Plausible is a lightweight, privacy-first analytics tool that works without cookies, making it fully GDPR, CCPA, and PECR compliant without a cookie consent banner. It tracks the essentials — pageviews, unique visitors, traffic sources, top pages, countries, devices — in a single-page dashboard that's fast and readable at a glance. Open-source and can be self-hosted. No free cloud plan, but a 30-day trial. A growing number of privacy-conscious businesses use Plausible alongside (or instead of) Google Analytics.

Pros & Cons

What we like

✓No cookies — no consent banner required in EU or anywhere
✓Single clean dashboard — readably in 10 seconds
✓Open source — self-host for free on your own server
✓Tiny script (< 1KB) with no performance impact
✓Email and Slack reports built in

Watch out for

✕Less granular than Google Analytics — no custom event funnel builder
✕No free cloud plan
✕Not suitable if you need deep Google Ads attribution

Best for

Privacy-conscious creators and businesses that want analytics without GDPR friction
EU-based businesses needing compliant analytics

Not ideal for

Google Ads-heavy businesses (use Google Analytics for attribution)
Teams needing deep event tracking and funnel analysis (GA4 or Mixpanel)

Alternatives

Google Analytics

analytics

8.8/10

Hotjar

analytics

8.8/10

HubSpot

crm

8.8/10

See all Plausible alternatives, compared →

AppAdvize Scores

Ease of Use9.5/10

Value for Money8.5/10

Support Quality8/10

Integrations7.5/10

Scalability8.5/10

Overall8.5/10

Pricing

Free — Paid plans based on pageviews — 30-day free trial (see plausible.io/pricing)

Full pricing details →

Quick Facts

Founded: 2018
Users: 12,000+ subscribers
Setup time: ~10 min
Complexity: simple
Maturity: growing

Last verified: 2026-03-01