Plausible
Privacy-first web analytics — no cookies, no consent banners
analyticsSetup: simple
8.5
Visit Plausible →AppAdvize
Score / 10
Overview
Plausible is a lightweight, privacy-first analytics tool that works without cookies, making it fully GDPR, CCPA, and PECR compliant without a cookie consent banner. It tracks the essentials — pageviews, unique visitors, traffic sources, top pages, countries, devices — in a single-page dashboard that's fast and readable at a glance. Open-source and can be self-hosted. No free cloud plan, but a 30-day trial. A growing number of privacy-conscious businesses use Plausible alongside (or instead of) Google Analytics.
Pros & Cons
What we like
- ✓No cookies — no consent banner required in EU or anywhere
- ✓Single clean dashboard — readably in 10 seconds
- ✓Open source — self-host for free on your own server
- ✓Tiny script (< 1KB) with no performance impact
- ✓Email and Slack reports built in
Watch out for
- ✕Less granular than Google Analytics — no custom event funnel builder
- ✕No free cloud plan
- ✕Not suitable if you need deep Google Ads attribution
Best for
- Privacy-conscious creators and businesses that want analytics without GDPR friction
- EU-based businesses needing compliant analytics
Not ideal for
- Google Ads-heavy businesses (use Google Analytics for attribution)
- Teams needing deep event tracking and funnel analysis (GA4 or Mixpanel)
Alternatives
AppAdvize Scores
Ease of Use9.5/10
Value for Money8.5/10
Support Quality8/10
Integrations7.5/10
Scalability8.5/10
Overall8.5/10
Pricing
Free — Paid plans based on pageviews — 30-day free trial (see plausible.io/pricing)
Quick Facts
- Founded
- 2018
- Users
- 12,000+ subscribers
- Setup time
- ~10 min
- Complexity
- simple
- Maturity
- growing
Last verified: 2026-03-01